Chrstine Vanderford long has had a solid foundation built on the marketing side, however it was time to switch a few things up. She invited Maly Marketing in assist in changing the direction she was going. Maly Marketing came up with the idea of changing the general idea of her marketing from being services dominated to caring dominated. She is one of the few attorneys hold people's hands, to sit at a kitchen table and discuss options and trying care about the people she helps. We embraced this and centered her new campaign around this. Her campaign now consists of new ads, a direct mail piece along with a new direction on her website. |
